U(M)PC

universal (meta) product code 

The work U(M)PC is an abstract photographic installation that invites viewers to translate coded technical images in order to make them transferable to reality. Therefore, a series of excerpts of Photographs of a pole dancer are attached to a transparent acrylic glass surface. The pole serves as a reference point for the individual strips of an individually generated barcode. Due to the very own nature of the pole dance and the photos, the code becomes illegible and loses its practical use. 

On a metaphorical level, the barcode is the gateway between the photographing subject/body and the photo graphed object/body and a reference to the neoliberal reification of the body. That effect points to Vilem Flusser‘s philosophy and his concept of idolatry. It is about the reversal of the pictorial function, where the viewer stops deciphering ima ges and uses images no longer as a means of interpreting the world, but as reality. Considering the ubiquity of such coded, technical images around us, it happens to be clear that such an effect has already become part of our daily life.